# Preference falsification

# 偏好伪装

作者: Seth Godin | 原文: https://seths.blog/2026/08/preference-falsification/ | 发布: 2026-08-04

People lie.

They lie in focus groups, they lie on surveys and they lie to themselves.

人会说谎。

在焦点小组里说谎，在问卷上说谎，也对自己说谎。

Culture can be seen as an organized lying function. Be aware of what other people are thinking and make choices about your preferences so you can fit in.

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