I don't know where to publish this so I'm putting it here.
我不知道在哪里发布这个，所以我把它放在这里。
>The problem with the ai-ization of the internet, and search in particular, is that it optimizes for what is desired by the mean, at best, or the LCD, at worse. This is fine for polling opinion, terrible for facts. Consider what happens if I show this picture to 100 random people and ask who it is. A non-insignificant portion - likely even most - will say Optimus Prime. A few will say Gundam. A small fraction will say, "The RX-78-2 Gundam, aka Grandpa Gundam, piloted primarily by Amuro Ray during the One Year War in the original Mobile Suit Gundam anime TV series."
>互联网人工智能化（尤其是搜索）的问题在于，它最多只能针对平均需求进行优化，而最坏的情况则只能针对 LCD 进行优化。这对于民意调查来说很好，但对于事实却很糟糕。想象一下，如果我向 100 个随机的人展示这张照片并询问这是谁，会发生什么。相当一部分——甚至可能是大多数——会说擎天柱。有些人会说高达。一小部分人会说，“RX-78-2 高达，又名爷爷高达，在原创机动战士高达动漫电视剧中的一年战争期间主要由阿姆罗·雷驾驶。”
>If you were to go to the anthropomorphized Google of yesteryear and ask it to direct you to someone who could tell you about the photo, it would point you to the last group, because they're the people who other people who have that photo point to when asked about it. That was the innovation of PageRank: it algorithmically [homed/honed/keyed] in on what was the expert and exacting solution by paying attention to websites that other websites trusted, similar to how the trustworthiness of a scientific study can be estimated by how often it's cited.
>如果你去往年的拟人化谷歌，并要求它把你引向可以告诉你这张照片的人，它会把你引向最后一组，因为他们是其他拥有那张照片的人在被问到时所指向的人。这就是 PageRank 的创新：它通过关注其他网站信任的网站，通过算法[引导/打磨/锁定]专家和精确的解决方案，类似于如何通过引用的频率来评估科学研究的可信度。
>A few years ago, Google started pointing you to the second group; people who had a general idea of "Gundam" who could point you to other things that they were interested in. This was the "brands" pivot that Google execs talked about at the time; small enthusiast websites were pushed down in favor of slick platforms like IGN and Facebook. The goal was no longer pointing you to information, but to an experience, and geeks are annoying and boring; better to send you to cool people who kinda know a little bit about what you're looking for.
>几年前，Google 开始将您引向第二组；对“高达”有大致了解的人可以向你指出他们感兴趣的其他事物。这就是谷歌高管当时谈论的“品牌”枢轴；小型爱好者网站被推倒，取而代之的是 IGN 和 Facebook 等光滑平台。我们的目标不再是为你提供信息，而是为你提供一种体验，而极客们又烦又无聊；最好将您发送给对您要寻找的内容略知一二的酷人。
