I have a theory/idea about modern fast food chains.

So. What we've seen over time is that these fast food companies have essentially "modernized" the look of their buildings. We all already know these companies are first and foremost land owning companies.

那么。随着时间推移我们看到的是，这些快餐公司基本上“现代化”了它们建筑的外观。我们都已经知道这些公司首先本质上是地产公司。

Mcdonalds isn't in the business of selling burgers. It is in the business of owning properties.

麦当劳不是靠卖汉堡营生的。它是靠拥有地产营生的。

If I want to buy a piece of land with a building on it. I wouldn't really want to buy something that has comical clown statues embedded all over the building. I'd prefer to buy something more nutral that I could easily slap my own brand on it.

如果我想买一块带建筑的地。我真不会想买那些建筑上嵌满滑稽小丑雕像的东西。我宁愿买更中性点的，这样我能轻松贴上自己的品牌。

These companies understand this premise and have obviously put in a whole bunch of work to remove any form of over the top branding on their buildings.

这些公司懂这个道理，显然也下了很大功夫来移除建筑上任何夸张的品牌标识。

But is the idea because they are all prepped to begin SELLING their own properties? Or does changing their front facing façades help them regardless.

但这想法是因为它们都准备好开始出售自己的地产了吗？还是说改变临街门面无论如何都对它们有好处？

图片: https://i.4cdn.org/biz/1785895243659319.jpg

Youre fucking stupid. No they arent selling profitable assets. Yes the change to match modern aesthetics is to present a modern look which drives sales. The idea that they are a property company is bullshit

你他妈蠢爆了。不，它们不会卖盈利资产。是的，改成现代审美是为了呈现现代感，这能拉动销售。说它们是地产公司纯属扯淡。

>>62563393

I'm not saying they are selling profitable assets. What I'm saying is that they are preparing to if need be.

我不是说它们在卖盈利资产。我说的是它们在做准备，以备不时之需。

Who gives a fuck

谁在乎啊

I don't care if two guys with inflated balls are kissing and fingering each other's ass and enveloping each others penises at the front door of every store

我不在乎是不是两个蛋蛋涨大的家伙在每家店门口互相亲嘴、互抠屁眼、互相裹住对方的屌

Keep the divvy up and grow modestly

保持这傻样，慢慢增长就行了

Feed people I guess. Avoid lawsuits.

喂饱人吧，大概。避免吃官司。

I'll buy

我会买

>>62563416

Okay but try to picture it on a larger scale...

行，但试着往更大规模想想……

>>62563416

The sodomy would enhance the value of the property going by current values.

按现在行情来看，那鸡奸行为反而会提升地产价值。

图片: https://i.4cdn.org/biz/1785897209825087.png

>>62563426

The modernization increases traffic. Why the fuck would you spend money only to sell the land? Use your fucking head. Of course they transition to fast casual tailored to wealtheir adults than stay stuck in the 90s where children were abundant.

现代化能增加客流量。你他妈为什么要花钱只是为了卖掉地？用用你脑子。当然它们要转向面向更有钱成年人的快速休闲餐饮，而不是死守90年代孩子遍地的那套。

>>62563445

Okay but if that were true why did they even make their buildings those flavorful distinct whacky buildings in the first place. If looking like modernized buildings was always going to drive more traffic why didn't they start with it.

行，但如果那是真的，为什么它们当初要建那些有特色、离谱、怪异的建筑？如果看起来现代化一直都能带来更多客流，为什么不一开始就这么干。

>>62563452

Read my fucking post. Families are no longer the main customer because families dont exist anymore. Every adult is single.

读读我他妈的帖子。家庭不再是主要客户了，因为家庭根本不存在了。每个成年人都单身。

>>62563348

QPC

>>62563348

smart

>all prepped to begin SELLING their own properties

>都准备好开始出售自己的地产

I guess so, it's the potential that they could sell them at the drop of a hat which gives the properties value. And valuable properties can be used as collateral for financial mumbojumbo. And you're right, the best way to make that potential credible is to make the properties flexible and not hideous.

我觉得是吧，正是那种随时能脱手的潜力给了这些地产价值。而有价值的地产可以用作金融花活的抵押。而且你说得对，让这种潜力可信的最好方式就是让地产变得灵活，别那么难看。

>>62563348

Makes sense. It's essentially a hedge for if a downturn requires selling off properties. Think about all the Pizza Huts that were sold off and converted to something else. Probably screwed with their value that they looked like that instead of a generic box. So McD didn't go out of their way, they just converted as it was time for individual locations to update.

有道理。这本质上是对冲手段，万一经济下行需要抛售房产时能保底。想想那些被卖掉改造成其他用途的必胜客门店，它们看起来像那样而不是普通盒子形状，很可能拉低了价值。所以麦当劳不是刻意搞什么，只是到了各门店该翻新的时候顺势转换而已。

>>62563474

>Makes sense. It's essentially a hedge for if a downturn requires selling off properties

>有道理。这本质上是对冲手段，万一经济下行需要抛售房产时能保底。

I will have a different ID but this is my first thought.

我会换个ID，但这是我的第一反应。

>>62563464

So uhh. A complete non answer.

所以呃。这完全是答非所问。

>>62563531

Retard

Kys

>>62563348

The franchisees are required to remodel every couple years at a cost of almost a million per time. Corporate approves the remodel but doesn't decide what it has to look like. Basically corporate isn't paying for the update.

加盟商每几年就得翻修一次，每次成本将近一百万美元。总部批准翻修方案，但不规定具体外观。说白了，总部不掏这份钱。

>>62563531

Your thread sucks. You know nothing. Go to hell.

你这帖子烂透了。你什么都不懂。滚蛋吧。

>>62563549

But what I'm interested in is the reasonings for the updates.

但我想知道的是翻新背后的原因。

>>62563348

Regarding your theory about mass impending sell-offs, the remodel clause for franchises has been a thing since the 50's at least, probably earlier.

关于你说的那个大规模抛售理论，加盟店的翻修条款至少从50年代就有了，可能更早。

You just now noticing something that's been going on for over 75 years doesn't make it breaking news

一个存在了75年以上的事你现在才发现，不代表这就是什么新闻。

>>62563614

It simply draws customers while guaranteeing the place is clean and up to code.

翻新就是吸引顾客，同时确保店面干净合规。

Sometimes it's cheaper to remodel an entire restaurant than it is to completely clean it

有时候整体翻修一家店比彻底打扫一遍还便宜。

>>62563623

The main problem is that the wagies doing the daily cleaning are not professional janitors. Professional janitors charge over $100 per hour for that kind of cleaning. Deep cleaning an entire restaurant would literally cost hundreds of thousands of dollars. For a bit more you can just tear out and replace every surface.

主要问题是每天做清洁的打工仔不是专业保洁员。专业保洁做那种深度清洁一小时要收100多美元。整个餐厅深度清洁一遍真要花几十万美元。再加一点钱，你干脆把所有表面都拆了重换。

>>62563398

i get the theory but probably more like corporate says

我懂你的理论，但更可能是总部发话。

> ok McCucks, listen up: you need to modernize using our McDesign system

> 听着麦员工们：你们必须用我们的麦设计系统来升级改造

> here is our corporate McContractor (that YOU WILL PAY ABOVE MARKET) to upgrade your siding and dining room

> 这是我们公司的麦承包商（你要付高于市场价的钱）来升级你的外墙和用餐区

> no, we are not modernizing our McVendor for the IceCream machine

> 不，我们不会升级冰淇淋机的麦供应商

> Also here's the new McThot Meal which comes with one of five OnlyFans toys

> 还有新的麦网红餐，附带五款OnlyFans玩具之一

>>62563393

You have no idea what you are talking about. These are franchises, not property of the corporations and being interchangeable with other franchises greatly enhances the value of the commercial property and therefore reduces the risk of owning the property for the franchisee.

你根本不知道自己在说什么。这些是加盟店，不是公司自有物业，而且和其他加盟店保持可互换性大大提升了商业地产的价值，从而降低了加盟商持有房产的风险。

>>62563634

You also just have general wear.

再说还有日常磨损的问题。

That old children's slide is just becoming a liability after a decade and you can expect a million dollar lawsuit if it collapses with a kid in it because of some rusted bolt

那个旧儿童滑梯过了十年就成了纯纯的负担，如果因为某个锈蚀的螺栓塌了砸到孩子，你就等着吃百万美元的官司吧。

>>62563726

You don't know SHIT

你屁都不懂。

>>62563791

This guy has common sense. It's general wear, might as well make it look modern if it has to get renovated.

这人有点常识。就是正常磨损，反正要翻修，不如顺便弄得现代化一点。

The wannabe knowers with their theories man hhahaha

这些假装懂哥的人搁那秀理论，哈哈哈。

>>62563348

As well as the resale value that other anons have pointed out, there may also be a change in the target market. McDonald's seems to aim much more for adults now rather than kids

除了其他网友提到的转售价值，可能还有目标客群的变化。麦当劳现在似乎更针对成年人而不是小孩了。

>>62563549

See >>62563715

10,000 locations didn't just happen to stumble into the same style. Across multiple eras, even, as you say >>62563621.

一万个地点不可能纯属巧合都撞上同一种风格。甚至跨越了好几个时代，正如你 >>62563621 说的。

The real estate market has changed in that time, though. Land prices were low in greenfields and suburbs were perpetually expanding outward. Now, the game is gentrification and infill, which means that their existing properties are worth substantially more if you can turn them over easily, and newer properties are harder to come by. It's the same reason why the generic apartment/bungalow flip style didn't exist until recently, even though apartments and bungalows have been a thing forever.

不过房地产市况这几年变了。以前绿地地价低，郊区永远在往外扩。现在玩的是旧城改造和填补式开发，这意味着如果你能快速转手，现有房产能值钱得多，而新楼盘越来越难拿到。这和那种千篇一律的公寓/平房翻新风格直到最近才出现是同一个道理，尽管公寓和平房早就存在了。

>>62563464

As a child how many times did your mother drop you on your head?

你小时候你妈把你摔地上摔过多少次？

>>62564495

oops meant for >>62563531

哎，本来是想回 >>62563531 的。

This is already well known, and yes it's why they all build these generic box like buildings now

这事儿早就是公开的秘密了，没错，这就是为什么现在他们都盖那种千篇一律的方块楼。

>>62563348

Treating fast food like real estate loses the focus on the long term fans that actually make your business a success in the first place. Customer satisfaction should be your number 1 priority before all else.

把快餐当成房地产来经营，就丢掉了那些长期粉丝——他们才是让你的生意一开始就做起来的根本。客户满意应该是你压倒一切的第一优先。

图片: https://i.4cdn.org/biz/1785934368986818.jpg

>>62563348

>>62563398

>>62563426

>>62563452

>>62563614

Anon are you in a 12 grade econ class?

匿名兄，你是在上十二年级的经济课吗？

>CUQ ID