>use interesting and engaging title
>用个有趣吸引人的标题
>waste the first 2-3 paragraphs with gibberish never getting to the main point
>前两三段全是废话，永远不切入正题
>try to sell reader their glass-ball stock picks promising a 10'000% return on investment
>然后推销他们的“水晶球选股”，承诺百分之万的投资回报
