# “That doesn’t work”

# “那不行”

作者: Seth Godin | 原文: https://seths.blog/2026/07/that-doesnt-work/ | 发布: 2026-07-31

We transferred an idea from engineering to culture, but it’s incomplete.

If you build a watch that doesn’t tell time, it’s fair to say it doesn’t work.

我们将一个想法从工程转移到文化，但它并不完整。

如果你制造了一块不能显示时间的手表，那么可以公平地说它不起作用。

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