Alibaba Movie Unit's Pivot, Rebrand Bring

By Bloomberg News

June 13, 2025 at 9:04 AM GMT+8

Damai Entertainment Holdings, formerly Alibaba Pictures Group, is shifting its focus from movies production to faster-growing entertainment segments targeting younger consumers — and investors are taking notice.

大麦娱乐控股(前身为阿里巴巴影业集团)正将其重心从电影制作转向增长更快的、面向年轻消费者的娱乐领域——投资者们也注意到了这一点。

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