Fertilizing the weeds

作者: Seth Godin | 原文: seths.blog | 发布: 2026-08-27

It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to the wrong stuff like moths to a flame, don’t be surprised when folks spend time building new fires.

Each of us knows that we’re motivated by positive feedback. We’re drawn to behaviors and activities that earn us a smile or a prize. And yet, we often forget to reward the businesses, behaviors and systems we want more of.

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