The relentless math of the long tail

作者: Seth Godin | 原文: seths.blog | 发布: 2026-06-16

There are more than a million podcasts. The good news is that it’s easy to start one.

The top 1% of all podcasts account for 99% of all downloads.

That means that if your goal is reach, the long tail isn’t going to help much. The short head, even in a medium as wide open as this, dominates consumption. Lots of podcasts to choose from, but most people don’t choose.

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