Marketing clerks

作者: Seth Godin | 原文: seths.blog | 发布: 2026-06-07

Bookkeepers do important work. But a bookkeeper is not the head of accounting.

Marketers are responsible for anything the organization does that touches the market. But many people with ‘marketer’ in their title simply go to meetings and do tasks after the real work of marketing is already done.

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