How to teach marketing

作者: Seth Godin | 原文: seths.blog | 发布: 2026-06-05

Trick title. There are at least three kinds of “marketing” we ought to be teaching:

Marketing from the point of view of the consumer. This is something every student should be taught, beginning at a young age. How do marketers manipulate customers? What desires do they amplify? What is surveillance capitalism and how does our quest for convenience get in the way of our happiness? What do we need to understand about debt, status and affiliation to become mindful in a market-ized world?

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