Roku Raises Prices of Streaming Devices By Up To 60%

Roku将流媒体设备的价格上涨高达60%

来源: thedesk.net | 主题: The Almighty Buck | 评论: 9

时间: on Friday July 24, 2026 @05:00PM

Roku has raised prices on several streaming devices , blaming memory and component shortages tied to the AI data-center boom. The Roku Ultra jumped from $100 to $150 and the basic Streaming Stick rose from $30 to $40. The Desk reports: In a phone call with The Desk on Friday, a Roku executive said the company made the tough decision to raise prices on its streaming hardware to address shortages in computer memory and other components caused by the artificial intelligence rush. [...] Still, the executive who spoke with The Desk on Friday said the company believes its hardware is still competitive against other streaming TV hardware because Roku devices are still priced aggressively compared to the Apple TV and other expensive streaming hardware, and the company remains focused on looking at

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