Two kinds of word salad

作者: Seth Godin | 原文: https://seths.blog/2026/07/two-kinds-of-word-salad/ | 发布: 2026-07-16

The right words in the right sequence create information. Ideas that change our world.

The first kind of word salad allows the writer to hide. Fancy words, carefully juxtaposed, saying nothing. This can serve a valuable function for politicians, academics and bosses–but there’s no real information for the reader. It’s simply a collection of words pretending to be an idea.

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