Why are online ads cheaper?

为什么在线广告更便宜

作者: Aaron Swartz | 来源: aaronsw.com | 时间: 2009-01-12

It seems lately, what with the End Times and all, people have been asking why newspapers can’t make money online. Obviously online papers don’t have circulation fees (subscriptions and newsstand prices) but they don’t have circulation costs either (paper, ink, delivery). Circulation fees only make up 20% of newspaper revenue, so all things considered one wouldn’t think this would be an existential threat to the business.

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