Slaves of Some Dead Sociologist

某些已故社会学家的奴隶

作者: Aaron Swartz | 来源: aaronsw.com | 时间: 2008-04-15

Imagine you were suddenly put in charge of Google. What would you spend your time doing? Branding? The Google brand is pretty important, but it’s not really something you can control directly; it’s more of a side-effect of the other decisions you make. (If your legal team decides to give up the names of Chinese dissidents to the secret police, that’s going to hurt your brand.) Product design? Clearly this is also important, but at a company the size of Google it’s too big a job for one person — most of Google’s innovative new products are designed by rank-and-file engineers. Strategy? This is a good one, and probably what Google’s current rulers spend most of their time on, but I’m skeptical as to how good anyone can really be at long-term strategy with such a huge company. Hiring? Obviously hiring is pretty important, but even the greatest group of people aren’t going to save your company if they waste their time once their inside.

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