Backlist confusion

旧名单混乱

作者: Seth Godin | 原文: https://seths.blog/2026/06/backlist-confusion/ | 发布: 2026-06-29

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new.

Restaurants have regulars (backlist) and new patrons. Broadway shows are attended by people who see three to ten shows a year, as well as folks going to their very first production. Supermarkets sell staples (like milk and bananas) as well as new products. Software companies, farmers, even rock stars have backlist items.

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