The generic headline and the lazy slogan

通用的标题和懒惰的口号

作者: Seth Godin | 原文: https://seths.blog/2026/06/the-generic-headline/ | 发布: 2026-06-28

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless.

For example, “You belong here” is not a positioning statement for a college seeking new students. It’s just noise.

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