How does IKEA come up with names for its products?

宜家是怎么给产品起名字的？

HN 370 分 · 259 条评论 · 作者 NaOH · 来源 ikea.com · HN 讨论

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1. @bcaulfield Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.

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